In a world of constant competition, it helps to stay ahead of the game by staying on top of all the trends. For a company, the first thing your customers see is your logo. Of course, not all trends work for all businesses, but it certainly helps to have these logo design trends in mind. Take a look at the top trends of 2018, and see if you can use them for your own logo.
Experimental typography
It’s pretty easy to see the attraction when you look at the images above. Using experimental typography ensures that nobody else has your same look. Experimenting with typography in your logo isn’t really a new thing, but it certainly has taken off this year.
Weird and funky
Weird and funky sells. Everyone likes having fun, and there’s no better way to show that your company likes to have fun than to have a fun logo. Add a personal touch to your logo with bright colors, funny images, and catchy phrases.
Masking and layering colors and patterns
Adding layers of color can really give a sense of depth that is very appealing to look at. This particular style has a lot of potential and basically endless possibilities. It involves using all the basic elements of a good logo, but the unique combination makes for a unique outcome every time.
Monograms
Monograms follow a rustic and minimalistic trend that’s been around for a while now. Monograms themselves have been a logo style for a very long time, but there has always been a demand for them.
Using this style requires that the logo designer pays close attention to detail. The typeface and colors mean everything in monograms.
Many of these logo design trends aren’t very complicated at all. In fact, they’re very basic. It just goes to show that you don’t need anything fancy or extravagant to catch some attention. Get creative!
So far, 2018 has shown off some very interesting logo design trends, and I personally can’t wait to see more.